Hou Minghao's character as "Ji Bozai" in the historical drama "Love In The Clouds" achieved a major breakthrough in both successful drama transmission and character popularity.
During the airing of the TV series, Hou Minghao's Weibo followers increased by over 600,000, #Douyin followers rose by 798,000, and #Xiaohongshu followers grew by 179,000, with a weekly character popularity increase of 213,700, leading him to the top of the character rankings.
The popularity of the show peaked when "Love In The Clouds" broke the 10,000 mark on #Youku's internal heat index five times, garnered 918 million views overall, averaged over 27 million views per episode, and placed seventh on #Youku's annual list. For eighteen days in a row, the #VLinkage (#VList) drama character new media index chart's score remained over nine, peaking at 9.09.
Hou Minghao's 46% character contribution propelled the platform's membership growth; He now has over 12 sponsorships after securing 6 new ones. The trending topic Hou Minghao Is Playing With Fire Again was created by the red carpet's "dark aesthetic" marketing (holding a match to ignite), with daily reads surpassing 100 million and a single business live stream generating 6 million purchases.
Additionally, Hou Minghao has been certified by #Youku as the only post-95 actor to have three dramas surpass 10,000 with a #Douban score of 7.0 and a #Weibo score of 8.0. Furthermore, he has consistently topped multiple charts according to #Yunhe data.
Through his portrayal of "Ji Bozai," #HouMinghao has validated the fundamental principles of "effective drama broadcasting" by combining his demonstrated ability to carry dramas with audience empathy, giving the character genuine depth through meticulous acting, and reinforcing memory points with visual symbols.
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